About George

I started my career in humanitarian work, then spent a decade in the corporate world. Fitness was the thread running through all of it. It kept me grounded when everything else was chaos.

Five years ago I started training people part-time. In parks, under bridges, in their living rooms. Whoever wanted help and wherever we could make it work.

At the start of 2025 I went full-time, and now I run Forge out of Amsterdam.

For 1-on-1 sessions I work with clients across Zuid, Centrum, and Oost. For people further away, there's online coaching. And once a week there's an outdoor bootcamp at Marineterrein. The approach hasn't changed. Train properly, build a body that lasts, and make it fit your actual life.